Sipnosis Buku : Blue Ocean Strategy

Pengarang : W. Chan Kim, Renee Mauborgne 

Penerbit : Harvard Business School Press 

ISBN : 978-1-59139-619-2 

Sipnosis :

Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework anf the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy. Upending traditional thinking about strategy, this landmark book charts "a bold new path to winning the future."